WORK EXPERIENCE
⊂ CANADA ⊃
⊂ TAIWAN ⊃
⊂ VOLUNTEER ⊃
⊂ CANADA ⊃
Digital Marketing Specialist / Web Developer.
Evolve Creative Solutions Inc., Vancouver, Canada
Website:
- Collaborate with clients to gain a deep understanding of their vision and mission, and design websites that precisely align with their goals.
- Develop and implement effective SEO strategies.
Install and configure GTM, GA4, GMB, and GSC. - Website maintenance and troubleshooting
Set up email automation, tags, and campaigns.
Client problem-solving and emergency services
Digital Advertising:
- Plan and execute Search Engine Marketing (SEM) and social media campaigns.
- Monitor and analyze campaign performance, adjusting strategies to achieve KPI targets.
- Conduct keyword research, ad copywriting, and A/B testing to optimize ad performance.
Analytics and Reporting:
- Track and analyze data to identify opportunities for increasing website traffic.
- Use data to uncover trends, insights, and opportunities for campaign optimization.
- Present regular reports to clients with recommendations for future strategies.
Google Ads PPC Campaign Program
BBQ All Seasons, Vancouver, Canada
- Analysis client and present strategy for two weeks PPC campaign
- Launch and monitor Shopping and Search campaign to increase traffic by 30%
- Reduces a client’s website bounce rate from 45% to 39% in 13 days
- Present information and reader-friendly reports to client
SEO / Marketing Specialist (Remote)
O’Ringo Handmade Shoes, Taipei, Taiwan
- Stayed newest SEO guidelines and trends
- Monitor shopping and search Ads campaigns to optimize ROAS
- Analyze client websites using GA, GSC, Screaming Frog, and MOZ
- Observing e-commerce performance through the marketing funnel
- Improved blog core web vitals and user experience scores
Dec 2019 – Mar 2020
Receptionist and Administrative Assistant
Shi-Nail Nail Salon, Richmond, Vancouver, Canada
- Contacting customers by phone, email, and social media to schedule appointments
- Building relationship with customers and providing wonderful service experience
- Communicate effectively to address customers’ complaints or concerns
- Ensure outstanding service by creating a friendly environment
- Taking payments and inputting service list in the POS system
Jan 2019 – Mar 2020
Customer Specialist
Canwest Beauty System- Wholesale, Vancouver, Canada
- Contributing overall success team works by doing the right things and finding a better way to increase productivity
- Working within a fast-paced environment where customers can expect prompt and personal service
- Achieving the sales monthly goal and increasing 104% sales by successful teamwork in 7 months
- Discovering customer’s needs and delivering a suitable solution with excellent experience
Oct 2018 – Oct 2018
Event Assistant
PV Events, Victoria, Canada
- Greeted guests and assured they were engaged with an exceptional exhibition experience
- Provided friendly, helpful services and performed tasks with little supervision
- Supported colleagues as a team, assisted exhibitors in preparing the event
⊂ TAIWAN ⊃
Jan 2016 – Feb 2018
International Sales Coordinator
Lucent Textile Co., Ltd., Taipei, Taiwan
- Handled each shipment and ensured schedules more than 26 quarters, with over $3,000,000 worth of textile each year
- Managed the SRS, bulk, special program orders, and ITS tests seasonally for Polo Ralph Lauren, Nautica and Mizuno
- Worked with factories to solve issues, checking plain weave and printed fabrics weekly schedule was followed
- Provided the newest samples to different buyers, created fabric books that were given to clients
- Arranged outdoor retailer trade shows twice a year
Sep 2012 – Oct 2014
Internet Marketing
O’Ringo Handmade Shoes, Taipei, Taiwan
- Controlled online marketing plan and processed advertising programs on the official website and multi-virtual platforms
- Oversaw online marketing plan by Google Analytics, creating $30,000 per month in official website online shopping
- Executed temporary promotion plan and supported emergency response situations with other departments
- Designed and collected new product images and worked with a photographer for monthly photoshoots
- Created weekly specials online and retailer’s commerce activities, checking feedback from customers
Jul 2010 – Sep 2011
Infomercial Marketing
Cheng-Chun Industrial Co., Ltd., Taipei, Taiwan
- Sold fox, mink, rabbit fur, and leather fashion products on live TV infomercials, 6 to 8 times per month
- Responsible for sales, earning honors for the best sale of mink coats, selling $58,000 worth of product in 40 minutes
- Managed the sale of products on the official website and other online services, ensuring customer satisfaction
- Worked with TV producers, overseas designers, and fashion editors, fixing and improving samples
- Communicated with overseas garment factories, distributed items and promoted monthly plans
⊂ VOLUNTEER ⊃
Jan 2021
CiryQuest Tour, Vancouver
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Marketing Data Analyst
Oct 2018
International Flamenco Festival
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Backstage Assistant
Oct 2018
VFW|Vancouver Fashion Week
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Backstage Assistant